Four Years Building SitnStand's Global Distribution

I'm Gal Goldner, CEO of Life Assistant Ltd., the company behind SitnStand — the Everywhere Lift Chair™. Delta Biz Dev, and specifically Amir Schori, ran our international sales and distribution effort over a four-year engagement, and I recommend them without reservation.

When we started, we had a product, a brand promise, and an Amazon store in the United States — nothing more. Amir and his team built an omni-channel business from scratch: a state-by-state strategy targeting DME and HME distributors across the USA and beyond, direct outreach to manufacturers with existing distribution networks, and a rep and reseller program backed by real signed agreements, not just a list of warm leads. Every goal was met, every target was hit, and every account was managed and grown.

The VA Channel

The area I'd point to first is the VA channel. Delta Biz Dev built a dedicated outreach program aimed at VA staff, occupational therapists, caregivers, and distributors — messaging, materials, and campaigns run under the SitnStand brand, each tailored to a different outreach target. It worked, big time.

A Global Distribution Network

The international distributor network Delta Biz Dev built produced real, repeatable reorder revenue across our accounts — a channel that didn't exist for us before they built it.

Partners Who Get the Job Done

What stood out most was their sense of urgency and their commitment to the brand — a passion that never faded across the four years we worked together. Beyond the results, Amir brought deep experience in account management and international business. And unlike partners who stop at advice and general direction, his team actually did the work — market after market, goal after goal. That combination made him a true asset, not just a vendor.

We always knew that once the channel was built, we'd want to bring sales in-house — that was the plan from the start, and Delta Biz Dev built toward it rather than against it. Four years in, with a distributor network established, the VA channel delivering, and a team of our own ready to run it, that transition was a natural next step, not a falling out. If anything, it's the clearest proof of what they built: they built it well enough that we could take it over ourselves.

I'm happy to speak directly with anyone considering working with them.